If you have been offering your orthodontic clients the option of traditional braces it may be worth considering suggesting and recommending Invisalign. The fact is that these products are more profitable for your practice and yourself. It is true that in some situations they can cost more to use they may end up making you a lot more money in the long run.
It is true that Invisalign materials for the clear plastic liners do cost a lot more than the edgewise braces that have traditionally been used. The increase in profit comes from the fact that the frequency with which a patient needs to be seen and also the duration of their appointments are far less.
A recent study found that while traditional braces appointments last a little bit less than fifteen minutes, a patient who is being treated with Invisalign could be in and out in less than ten. That means it is possible to see and treat more patients a day and increase the profit of your practice. In addition to taking less time to see each person it is also more profitable for the doctor per hour of chair time.
Also, the clear tray patients come in less often. They simply change their trays every few weeks and so they need to actually come in a little less than half as often as other braces clients.
If you are seeing a traditional patient the maximum amount you maker per hour of chair time is a little bit more than 2500 dollars. On the other hand with Invisalign the profit can be as high as 3000. That means that not only can you see more people but also for those you see more of the fees they are paying are being translated into profit to the clinic.
There is also an increase in profit because there is no need for a large inventory of parts and materials for Invisalign. Since every tray is custom made, and there are no parts to break or that need to be changed there is almost no stock to keep on hand. With traditional braces it is necessary to keep wires, anchors, rubber bands and other pieces in case of breakage and for replacement periodically. This translates to less investment and less money tied up in capital.
If looking for ways to improve the profitability and bottom line of an orthodontic client, marketing and actively promoting this new and different style of treatment.