If you’re in the process of developing a trade show display rental, make sure you aren’t making some of the common industry mistakes. A show is your opportunity to get your business’s brand in front of hundreds—if not thousands—of people. You can’t afford to make an obvious misstep. While working with a great company and an experienced graphic designer can go a long way, even those who have been in the business a long time have been known to make a mistake or two. It’s unavoidable. Still, you can learn from the problems of others. Here are some of the worst mistakes and how you can avoid them.
Trade Show Display Rental: Too Large
When it comes to developing your booth, you’re going to pay more for every extra square foot you use. Companies new to the world are often eager to spend their entire budget making sure they are one of the largest booths at the conference. This is wholly unnecessary and it can actually be off-putting and intimidating to potential clients. There’s nothing wrong with going big once you have the reputation and built-in name to sustain the size, but in the meantime you may look very foolish at a show with an enormous booth and no interested clients.
Trade Show Display Rental: Too Small
Like Goldilocks, you may find yourself wrestling with the question of what is too big, what is too small, and what is just right. Most newcomers will make these judgments by looking at the competition and roughly aping what they see. While this is certainly one way to go about it, and a good way to orient yourself to the proper proportions, you should have your own original ideas about what you want to present. If it takes a bit more room to present these ideas, then so be it. If it takes a little less, that’s fine, too.
Trade Show Display Rental: Absent Goals
If you’re going to present your company at a show, you should have an idea of what you want to get out of it. Well? Do you want to get your brand out there? Get more customers? Sure, all of these things are admirable goals, but they aren’t very specific, are they? You need to get more detailed if you want to make an effective presentation. Spend some time thinking about what you want to achieve. If you want email addresses or business cards, put a number on it. Brainstorm on ways you can make that number a reality. Focus your presentation on achieving your goals and you’ll be much more likely to have a successful show.